The link between cultural value systems and strategic marketing: Unlocking the mindset of Japanese and South Korean managers

Cross Cultural Management: An International Journal

Volumn 15, Issue 1, 2008, Pages 62-80

  Lee, Yang Im ^a   Trim, Peter R J ^b  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Corporate identity; Japan; Managers; National cultures; Relationship marketing; South Korea

Indexed keywords

EID: 84986180586     PISSN: 13527606     EISSN: 17586089     Source Type: Journal    
DOI: 10.1108/13527600810848836     Document Type: Article

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