Emotional trade-off difficulty and choice

Journal of Marketing Research

Volumn 36, Issue 2, 1999, Pages 143-159

  Luce, Mary Frances ^a   Payne, John W ^a   Bettman, James R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033247745     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152089     Document Type: Article

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