Strategic marketing and operations relationships: The case of the lean enterprise

Journal of Strategic Marketing

Volumn 12, Issue 3, 2004, Pages 145-161

  Piercy, Niall C ^a   Rich, Nick ^b  

^a UNIVERSITY OF BATH   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Lean enterprise; Marketing; Operations management

Indexed keywords

EID: 85019508946     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254042000262896     Document Type: Article

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