Judging a product by its cover: Packaging sustainability and perceptions of quality in food products

Food Quality and Preference

Volumn 53, Issue , 2016, Pages 132-142

  Magnier, Lise ^a   Schoormans, Jan ^a   Mugge, Ruth ^a  

^a DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Intrinsic and extrinsic attributes; Naturalness; Packaging; Perceived quality; Sustainability

Indexed keywords

EID: 84976318116     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2016.06.006     Document Type: Article

References (62)

1. Baron, R.M., Kenny, D.A., The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1986, 1173.
2. Becker, L., van Rompay, T.J.L., Schifferstein, H.N.J., Galetzka, M., Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations. Food Quality and Preference 22:1 (2011), 17–23.
3. Berkowitz, M., Product shape as a design innovation strategy. Journal of Product Innovation Management 4:4 (1987), 274–283.
4. Caswell, J.A., Padberg, D.I., Toward a more comprehensive theory of food labels. American Journal of Agricultural Economics 74:2 (1992), 460–468.
5. Dawar, N., Parker, P., Marketing universals: Consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality. Journal of Marketing 58 (1994), 81–95.
6. de Almeida, M.D.V., Graca, P., Lappalainen, R.E.T.A.L., Giachetti, I., Kafatos, A., de Winter, A.M., Kearney, J.M., Sources used and trusted by nationally-representative adults in the European Union for information on healthy eating. European Journal of Clinical Nutrition 51 (1997), S16–S22.
7. Dentoni, D., Tonsor, G.T., Calantone, R.J., Peterson, H.C., The direct and indirect effects of locally grown on consumers’ attitudes towards agri-food products. Agricultural & Resource Economics Review, 38(3), 2009, 384.
8. Devcich, D.A., Pedersen, I.K., Petrie, K.J., You eat what you are: Modern health worries and the acceptance of natural and synthetic additives in functional foods. Appetite 48:3 (2007), 333–337.
9. Dichter, E., Handbook of consumer motivations: The psychology of the world of objects. 1964, McGraw-Hill Book Company, New York.
10. Dion, K., Berscheid, E., Walster, E., What is beautiful is good. Journal of Personality and Social Psychology 24:3 (1972), 285–290.
11. European Parliamentary Research Service Blog, Organic food. 2015 Last accessed 10.04.16. Available at < http://epthinktank.eu/2015/05/20/organic-food/>.
12. Feldmann, C., Hamm, U., Consumers’ perceptions and preferences for local food: A review. Food Quality and Preference 40 (2015), 152–164.
13. Garvin, D.A., Managing quality. 1988, The Free Press, New York.
14. Gershoff, A.D., Frels, J.K., What makes it green? The role of centrality of green attributes in evaluations of the greenness of products. Journal of Marketing 79:1 (2015), 97–110.
15. Gordon, A., Finlay, K., Watts, T., The psychological effects of colour in consumer product packaging. Canadian Journal of Marketing Research 13:3 (1994), 3–11.
16. Grunert, S.C., Juhl, H.J., Values, environmental attitudes, and buying of organic foods. Journal of Economic Psychology 16:1 (1995), 39–62.
17. Haglund, Å., Johansson, L., Berglund, L., Dahlstedt, L., Sensory evaluation of carrots from ecological and conventional growing systems. Food Quality and Preference 10:1 (1998), 23–29.
18. Hayes, A.F., Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. 2013, Guildford Press.
19. Hughner, R.S., McDonagh, P., Prothero, A., Shultz, C.J., Stanton, J., Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6(2–3), 2007, 94.
20. Irwin, J.R., Spira, J.S., Anomalies in the values for consumer goods with environmental attributes. Journal of Consumer Psychology, 6(4), 1997, 339.
21. Johansson, L., Haglund, Å., Berglund, L., Lea, P., Risvik, E., Preference for tomatoes, affected by sensory attributes and information about growth conditions. Food Quality and Preference 10:4 (1999), 289–298.
22. Kahneman, D., Knetsch, J.L., Valuing public goods: The purchase of moral satisfaction. Journal of Environmental Economics and Management 22:1 (1992), 57–70.
23. Kilbourne, W., Pickett, G., How materialism affects environmental beliefs, concern, and environmentally responsible behavior. Journal of Business Research 61:9 (2008), 885–893.
24. Kirmani, A., Rao, A.R., No pain, no gain: A critical review of the literature on signaling unobservable product quality. Journal of Marketing 64:2 (2000), 66–79.
25. Lee, W.J., Shimizu, M., Kniffin, K.M., Wansink, B., You taste what you see: Do organic labels bias taste perceptions?. Food Quality and Preference 29:1 (2013), 33–39.
26. Lee, H.J., Yun, Z.S., Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food Quality and Preference 39:1 (2015), 259–267.
27. Li, M., Chapman, G.B., Why do people like natural? Instrumental and ideational bases for the naturalness preference. Journal of Applied Social Psychology 42:12 (2012), 2859–2878.
28. Lin, Y.C., Chang, C.C.A., Double standard: The role of environmental consciousness in green product usage. Journal of Marketing 76:5 (2012), 125–134.
29. Luchs, M.G., Naylor, R.W., Irwin, J.R., Raghunathan, R., The sustainability liability: Potential negative effects of ethicality on product preference. Journal of Marketing 74:5 (2010), 18–31.
30. Lunardo, R., Saintives, C., The effect of naturalness claims on perceptions of food product naturalness in the point of purchase. Journal of Retailing and Consumer Services 20:6 (2013), 529–537.
31. Magnier, L., Crié, D., Communicating packaging eco-friendliness: An exploration of consumers’ perceptions of eco-designed packaging. International Journal of Retail & Distribution Management 43:4/5 (2015), 350–366.
32. Magnier, L., Schoormans, J.P.L., Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern. Journal of Environmental Psychology 44 (2015), 53–62.
33. Magnusson, M.K., Arvola, A., Hursti, U.-K.K., Åberg, L., Sjödén, P.-O., Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour. Appetite 40:2 (2003), 109–117.
34. Magnusson, M.K., Arvola, A., Koivisto Hursti, U.-K.K., Åberg, L., Sjödén, P.-O., Attitudes towards organic foods among Swedish consumers. British Food Journal 103:3 (2001), 209–227.
35. McEachern, M.G., McClean, P., Organic purchasing motivations and attitudes: Are they ethical?. International Journal of Consumer Studies, 26(2), 2002, 85.
36. Milkman, K.L., Rogers, T., Bazerman, M.H., Harnessing our inner angels and demons: What we have learned about want/should conflicts and how that knowledge can help us reduce short-sighted decision making. Perspectives on Psychological Science 3:4 (2008), 324–338.
37. Mugge, R., Dahl, D.W., Seeking the ideal level of design newness: Consumer response to radical and incremental product design. Journal of Product Innovation Management 30:1 (2013), 34–47.
38. Mugge, R., Massink, T., Hultink, E.-J., van den Berg-Weitzel, L., Designing a premium package: Some guidelines for designers and marketers. The Design Journal 17:4 (2014), 583–605.
39. Mugge, R., Schoormans, J.P.L., Newer is better! The influence of a novel appearance on the perceived performance quality of products. Journal of Engineering Design 23:6 (2012), 469–484.
40. Napolitano, F., Braghieri, A., Piasentier, E., Favotto, S., Naspetti, S., Zanoli, R., Effect of information about organic production on beef liking and consumer willingness to pay. Food Quality and Preference 21:2 (2010), 207–212.
41. Newman, G.E., Gorlin, M., Dhar, R., When going green backfires: How firm intentions shape the evaluation of socially beneficial product enhancements. Journal of Consumer Research 41:3 (2014), 823–839.
42. Olson, J.C., Jacoby, J., Cue utilization in the quality perception process. 3rd annual conference of the Association of Consumer Research, 1972, 167–179.
43. Orth, U.R., Campana, D., Malkewitz, K., Formation of consumer price expectation based on package design: Attractive and quality routes. Journal of Marketing Theory and Practice 18:1 (2010), 23–40.
44. Orth, U.R., Malkewitz, K., Holistic package design and consumer brand impressions. Journal of Marketing 72:3 (2008), 64–81.
45. Pieniak, Z., Verbeke, W., Vermeir, I., Brunsø, K., Olsen, S.O., Consumer interest in fish information and labelling: Exploratory insights. Journal of International Food & Agribusiness Marketing 19:2–3 (2007), 117–141.
46. Preacher, K.J., Hayes, A.F., SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, and Computers 36:4 (2004), 717–731.
47. Raghunathan, R., Naylor, R.W., Hoyer, W.D., The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing 70:4 (2006), 170–184.
48. Richardson, P.S., Dick, A.S., Jain, A.K., Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing 58:4 (1994), 28–36.
49. Rozin, P., The meaning of «natural»: Process more important than content. Psychological Science 16:8 (2005), 652–658.
50. Rozin, P., Spranca, M., Krieger, Z., Neuhaus, R., Surillo, D., Swerdlin, A., Wood, K., Preference for natural: Instrumental and ideational/moral motivations, and the contrast between foods and medicines. Appetite 43:2 (2004), 147–154.
51. Sprott, D.E., Shimp, T.A., Using product sampling to augment the perceived quality of store brands. Journal of Retailing 80:4 (2004), 305–315.
52. Tagbata, D., Sirieix, L., Measuring consumer's willingness to pay for organic and Fair Trade products. International Journal of Consumer Studies 32:5 (2008), 479–490.
53. Thøgersen, J., Green shopping: For selfish reasons or the common good?. American Behavioral Scientist 55:8 (2011), 1052–1076.
54. Tobler, C., Visschers, V.H., Siegrist, M., Eating green. Consumers’ willingness to adopt ecological food consumption behaviors. Appetite 57:3 (2011), 674–682.
55. van Doorn, J., Verhoef, P.C., Willingness to pay for organic products: Differences between virtue and vice foods. International Journal of Research in Marketing 28:3 (2011), 167–180.
56. van Loo, E.J., Caputo, V., Nayga, R.M., Meullenet, J.F., Ricke, S.C., Consumers’ willingness to pay for organic chicken breast: Evidence from choice experiment. Food Quality and Preference 22:7 (2011), 603–613.
57. Verbeke, W., Ward, R.W., Consumer interest in information cues denoting quality, traceability and origin: An application of ordered probit models to beef labels. Food Quality and Preference 17:6 (2006), 453–467.
58. Verhoog, H., Matze, M., van Bueren, E.L., Baars, T., The role of the concept of the natural (naturalness) in organic farming. Journal of Agricultural and Environmental Ethics 16:1 (2003), 29–49.
59. Vermeir, I., Verbeke, W., Sustainable food consumption: Exploring the consumer ‘attitude-behavioral intention’ gap. Journal of Agricultural and Environmental Ethics 19:2 (2006), 169–194.
60. Werle, C.O., Trendel, O., Ardito, G., Unhealthy food is not tastier for everybody: The “healthy = tasty” French intuition. Food Quality and Preference 28:1 (2013), 116–121.
61. Wertenbroch, K., Consumption self-control via purchase quantity rationing. Marketing Science 17:4 (1998), 317–337.
62. Zhao, X., Lynch, J.G., Chen, Q., Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research 37:2 (2010), 197–206.