Consumer interest in information cues denoting quality, traceability and origin: An application of ordered probit models to beef labels

Food Quality and Preference

Volumn 17, Issue 6, 2006, Pages 453-467

  Verbeke, Wim ^a   Ward, Ronald W ^b  

^a GHENT UNIVERSITY   (Belgium)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Beef; Consumer; Label; Origin; Quality; Traceability

Indexed keywords

EID: 26644443387     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2005.05.010     Document Type: Article

References (49)

1. Acebrón L.B., and Dopico D.C. The importance of intrinsic and extrinsic cues to expected and experienced quality: an empirical application to beef. Food Quality and Preference 11 (2000) 229-238
2. Becker T. Consumer perception of fresh meat quality: a framework for analysis. British Food Journal 102 (2000) 158-176
3. Bernués A., Olaizola A., and Corcoran K. Labelling information demanded by European consumers and relationships with purchasing motives, quality and safety of meat. Meat Science 65 (2003) 1095-1106
4. Bernués A., Olaizola A., and Corcoran K. Extrinsic attributes of red meat as indicators of quality in Europe: an application for market segmentation. Food Quality and Preference 14 (2003) 265-276
5. Bonnet C., and Simioni M. Assessing consumer response to protected designation of origin labelling: a mixed multinomial logit approach. European Review of Agricultural Economics 28 (2001) 433-449
6. Bredahl L. Cue utilisation and quality perception with regard to branded beef. Food Quality and Preference 15 (2004) 65-75
7. Brunsø, K., Fjord, T. A., & Grunert, K. G. (2002). Consumers' food choice and quality perception. MAPP working paper no 77. Aarhus: The Aarhus School of Business, MAPP Centre.
8. Caswell J.A. How labelling of safety and process attributes affects markets for food. Agricultural and Resource Economics Review 27 (1998) 151-158
9. Chen S., and Chaiken S. The heuristic-systematic model in its broader context. In: Chaiken S., and Trope Y. (Eds). Dual process theories in social psychology (1999), Guilford Press, New York 3-96
10. Crespi J.M. The generic advertising controversy: how did we get here and where are we going?. Review of Agricultural Economics 25 (2003) 294-315
11. EC-EurLex (2004). Community legislation in force. Available from: http://europa.eu.int/eurlex/en/if.
12. Federal Register (2002). Establishment of guidelines for the interim voluntary country of origin labelling of beef, lamb, pork, fish, perishable agricultural commodities, and peanuts under the authority of the Agricultural Marketing Act of 1948. Federal Register (Vol. 67, pp. 63367-63375).
13. FMI. FMI backgrounder: mandatory country-of-origin labelling (2000), Food Marketing Institute, Washington. http://www.fmi.org Available from:
14. Forker O.D., and Ward R.W. Commodity advertising: the economics and measurement of generic programs (1993), Lexington Books, New York
15. GfK Consumerscan (2003). Gfk's household panel for fresh foods. Brussels: GfK/VLAM.
16. Giraud, G., & Amblard, C. (2002). Viande bovine tracée et labellisée, quelle perception par le consommateur? Collection Etudes 11. Clermond-Ferrand: ENITA.
17. Grunert K.G. Food quality and safety: consumer perception and demand. European Review of Agricultural Economics 32 (2005) 369-391
18. Henson S., and Northen J. Consumer assessment of the safety of beef at the point of purchase: a pan-European study. Journal of Agricultural Economics 51 (2000) 90-105
19. Herrmann R., Krischik-Bautz Z., and Anders S. Evaluating the success of generic promotion for beef: the case of "Quality from Bavaria-guaranteed origin". Berichte über Landwirtschaft 80 (2002) 53-84
20. Hobbs J.E., Bailey D., Dickinson D.L., and Haghiri M. Traceability in the Canadian red meat sector: do consumers care?. Canadian Journal of Agricultural Economics 53 (2005) 47-65
21. IFIC (2001). More US consumers see potential benefits to food biotechnology: many oblivious to labelling debate. IFIC Background March 2001. Washington: International Food Information Council Foundation.
22. Issanchou S. Consumer expectations and perceptions of meat and meat product quality. Meat Science 43 (1996) S5-S19
23. Krissoff, B., Kuchler, F., Nelson, K., Perry, J., & Somwaru, A. (2004). Country-of-origin labelling: theory and observation. Report WRS-04-02, January 2004. Washington: USDA-ERS.
24. Long J.S. Regression models for categorical and limited dependent variables (1997), Sage Publications, Thousand Oaks, CA
25. Loureiro M.L., and Umberger W.J. Estimating consumer willingness to pay for country-of-origin labelling. Journal of Agricultural and Resource Economics 28 (2003) 287-301
26. Lusk J.L., and Fox J.A. Consumer demand for mandatory labelling of beef from cattle administered growth hormones of fed genetically modified corn. Journal of Agricultural and Applied Economics 34 (2002) 27-38
27. McCarthy M.B., and Henson S.J. Irish consumer perceptions of meat hazards and use of extrinsic information cues. Acta Agriculturae Scandinavia, Section C-Food Economics 1 (2004) 99-106
28. McCluskey J.J., and Swinnen J.F.M. Political economy of the media and consumer perceptions of biotechnology. American Journal of Agricultural Economics 86 (2004) 1230-1237
29. Oude Ophuis P.A.M. Sensory evaluation of "free range" and regular pork meat under different conditions of experience and awareness. Food Quality and Preference 5 (1994) 173-178
30. Peter J.P., Olsen J.C., and Grunert K.G. Consumer behaviour and marketing strategy: European edition (1999), MacGraw-Hill Publishing Company, Maidenhead
31. Roosen J., Lusk J.L., and Fox J.A. Consumer demand for and attitudes toward alternative beef labelling strategies in France, Germany and the UK. Agribusiness 19 (2003) 77-90
32. Salaün Y., and Flores K. Information quality: meeting the needs of the consumer. International Journal of Information Management 21 (2001) 21-37
33. Schupp A.R., and Gillespie J.M. The country-of-origin of fresh beef: its present and future. In: DeRouen S.M. (Ed). Beef cattle research report (2001), LSU AgCenter Communications, Hill Farm Louisiana 47-51
34. Steenkamp J.-B., and van Trijp H. Quality guidance: a consumer-based approach to food quality improvement using partial least squares. European Review of Agricultural Economics 23 (1996) 195-215
35. Sudman S. Applied sampling (1976), Academic Publishers, New York
36. Teisl M.F., and Roe B. The economics of labelling: an overview of issues for health and environmental disclosure. Agricultural and Resource Economics Review 27 (1998) 140-149
37. van der Lans I.A., van Ittersum K., De Cicco A., and Loseby M. The role of origin in consumer evaluation of food products. European Review of Agricultural Economics 28 (2001) 451-477
38. Vance Publishing. 2002 Fresh trends (2002), Vance Publishing Corp, Lincolnshire
39. Verbeke W. The emerging role of traceability and information in demand-oriented livestock production. Outlook on Agriculture 30 (2001) 249-255
40. Verbeke W. Beliefs, attitude and behaviour towards fresh meat revisited after the Belgian dioxin crisis. Food Quality and Preference 12 (2001) 489-498
41. Verbeke W. Agriculture and the food industry in the information age. European Review of Agricultural Economics 32 (2005) 347-368
42. Verbeke W., and Vackier I. Profile and effects of consumer involvement in fresh meat. Meat Science 67 (2004) 159-168
43. Verbeke W., and Viaene J. Consumer attitude to beef quality labelling and associations with beef quality labels. Journal of International Food and Agribusiness Marketing 10 3 (1999) 45-65
44. Verbeke W., and Ward R.W. A fresh meat almost ideal demand system incorporating negative TV press and advertising impact. Agricultural Economics 27 (2001) 339-353
45. Verbeke W., Ward R.W., and Avermaete T. Evaluation of publicity measures relating to the EU beef labelling system in Belgium. Food Policy 27 (2002) 339-353
46. Viaene J., and Verbeke W. Traceability as a key instrument towards supply chain and quality management in the Belgian poultry meat chain. Supply Chain Management 3 (1998) 139-142
47. Ward R.W., Briz J., and de Felipe I. Competing supplies of olive oil in the german market: an application of multinomial logit models. Agribusiness 19 (2003) 393-406
48. Wirthlin Worldwide (2003). In Robinson, L. (Ed.), Country-of-origin labelling: A good idea or a producer nightmare? You be the judge ... Texas Agriculture, Issue January 17.
49. Zeithaml V.A. Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence. Journal of Marketing 52 (1988) 2-22