Communicating packaging eco-friendliness: An exploration of consumers’ perceptions of eco-designed packaging

International Journal of Retail and Distribution Management

Volumn 43, Issue 4-5, 2015, Pages 350-366

  Magnier, Lise ^a   Crié, Dominique ^a  

^a UNIV LILLE   (France)

Author keywords

Eco design; Ecological cues; In depth interviews; Packaging design; ZMET interviews

Indexed keywords

EID: 84929319016     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJRDM-04-2014-0048     Document Type: Article

References (49)

1. Argo, J. J., Dahl, D. W. and Morales, A. C. (2006), "Consumer contamination: how consumers react to products touched by others," Journal of Marketing, Vol. 70 No. 2, pp. 81-94.
2. Bech-Larsen, T. (1996), "Danish consumers' attitudes to the functional and environmental characteristics of food packaging," Journal of Consumer Policy, Vol. 19 No. 3, pp. 339-363.
3. Boks, C. and Stevels, A. (2007), "Essential perspectives for design for environment. experiences fromthe electronics industry," International Journal of Production Research, Vol. 45 Nos 18-19, pp. 4021-4039.
4. Chang, C. (2011), "Feeling ambivalent about going green," Journal of Advertising, Vol. 40 No. 4, pp. 19-32.
5. Coulter, R. H. and Zaltman, G. (1994), "Using the zaltman metaphor elicitation technique to understand brand image," in Allen, C. T. and Roeder John, D. (Eds), North American Advances in Consumer Research, Vol. 21, Association for Consumer Research, Provo, UT, pp. 501-507.
6. Dano, F. (1998), "Contribution to semiotics in packaging design: application to two categories of product," Recherche et Applications en Marketing, Vol. 13 No. 2, pp. 9-29.
7. Dichter, E. (1964), Handbook of Consumer Motivation, McGraw-Hill, New York, NY.
8. Ellen, P. S., Wiener, J. L. and Cobb-Walgren, C. (1991), "The role of perceived effectiveness in motivating environmentally conscious behaviors," Journal of Public Policy and Marketing, Vol. 10 No. 2, pp. 102-117.
9. Félonneau, M. L. and Becker, M. (2008), "Pro-environmental attitudes and behaviors: revealing perceived social desirability," Revue Internationale de Psychologie Sociale, Vol. 21 No. 4, pp. 25-53.
10. Folkes, V. and Matta, S. (2004), "The effect of package shape on consumers' judgments of product volume: attention as mental contaminant," Journal of Consumer Research, Vol. 31 No. 2, pp. 390-401.
11. Giannelloni, J. L. (1998), "Environment-related behaviors and their aetiology: a review of marketing research," Recherche et Applications en Marketing, Vol. 13 No. 2, pp. 49-72.
12. Glaser, B. G. and Strauss, A. L. (1967), The Discovery of Grounded Theory, Aldine, Chicago, IL.
13. Gordon, A., Finlay, K. and Watts, T. (1994), "The psychological effects of color in consumer product packaging," Canadian Journal of Marketing Research, Vol. 13 No. 3, pp. 3-11.
14. Griffin, A. and Hauser, J. R. (1993), "The voice of the customer," Marketing Science, Vol. 12 No. 1, pp. 1-27.
15. Grunert, S. C. and Kristensen, K. (1992), "The green consumer: some danish evidence," inGrunert, K. G. and Fudledge, D. (Eds), Marketing for Europe-Marketing for the Future, The Aarhus School of Business, Aarhus, pp. 525-539.
16. Khoo-Lattimore, C., Thyne, M. and Robertson, C. (2009), "The ZMET method: using projective technique to understand consumer home choice," The Marketing Review, Vol. 9 No. 2, pp. 139-154.
17. Kniazeva, M. and Belk, R. W. (2007), "Packaging as vehicle for mythologizing the brand," Consumption, Markets & Culture, Vol. 10 No. 1, pp. 51-69.
18. Koenig-Lewis, N., Palmer, A., Dermody, J. and Urbye, A. (2014), "Consumers' evaluations of ecological packaging-rational and emotional approaches," Journal of Environmental Psychology, Vol. 37, March, pp. 94-105.
19. Lee, M. S. Y., McGoldrick, P. J., Keeling, K. A. and Doherty, J. (2003), "Using ZMET to explore barriers to the adoption of 3G mobile banking services," International Journal of Retail and Distribution Management, Vol. 31 No. 6, pp. 340-348.
20. Luchs, M. G., Walker Naylor, R., Irvin, J. R. and Raghunatan, R. (2010), "The sustainability liability: potential negative effect of ethicality on product preference," Journal of Marketing, Vol. 74 No. 5, pp. 18-31.
21. Miles, M. B. and Huberman, A. M. (1994), Qualitative Data Analysis, Sage Publications, Thousand Oaks, CA.
22. Nancarrow, C., Wright, L. and Brace, I. (1998), "Gaining competitive advantage frompackaging and labelling in marketing communications," British Food Journal, Vol. 100 No. 2, pp. 110-118.
23. Olson, J. C. and Jacoby, J. (1972), "Cue utilization in the quality perception process," 3rd Annual Conference of the Association of Consumer Research, pp. 167-179.
24. Orth, U. R. and Malkewitz, K. (2008), "Holistic package design and consumer brand impressions," Journal of Marketing, Vol. 72 No. 3, pp. 64-81.
25. Pantin-Sohier, G. (2009), "The influence of product package on functional and symbolic associations to brand image," Recherche et Applications enMarketing, Vol. 24 No. 2, pp. 53-72.
26. Parguel, B., Benoît-Moreau, F. and Larceneux F. (2011), "How sustainability ratings might deter 'greenwashing': a closer look at ethical corporate communication," Journal of Business Ethics, Vol. 102 No. 1, pp. 15-28.
27. Pettus, A. and Giles, M. B. (1987), "Personality characteristics and environmental attitudes," Population and Environment, Vol. 9 No. 3, pp. 127-137.
28. Polonsky, M. J., Bailey, J., Baker, H., Basche, C., Jepson, C. and Neath, L. (1998), "Communicating environmental information: are marketing claims on packaging misleading," Journal of Business Ethics, Vol. 17 No. 3, pp. 281-294.
29. Raghubir, P. and Greenleaf, E. A. (2006), "Ratios in proportion: what should the shape of the package be?," Journal of Marketing, Vol. 70 No. 2, pp. 95-107.
30. Rokka, J. and Uusitalo, L. (2008), "Preference for green packaging in consumer product choices. Do consumers care?," International Journal of Consumer Studies, Vol. 32 No. 5, pp. 516-525.
31. Roullet, B. and Droulers, O. (2005), "Pharmaceutical packaging color and drug expectancy," in Menon, G. and Rao, A. R. (Eds), North American Advances in Consumer Research, Vol. 32, Association for Consumer Research, Duluth, MN, pp. 164-171.
32. Rundh, B. (2005), "The multi-faceted dimension of packaging. Marketing logistics or marketing tool?," British Food Journal, Vol. 107 No. 9, pp. 670-684.
33. Rundh, B. (2009), "Packaging design: creating competitive advantage with product packaging," British Food Journal, Vol. 111 No. 9, pp. 988-1002.
34. Schwepker, C. and Cornwell, T. (1991), "An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products," Journal of Public Policy and Marketing, Vol. 10 No. 2, pp. 77-101.
35. Sheth, J., Newman, B. I. and Gross, B. L. (1991), "Why we buy what we buy: a theory of consumption values," Journal of Business Research, Vol. 22 No. 2, pp. 159-170.
36. Spiggle, S. (1994), "Analysis and interpretation of qualitative data in consumer research," Journal of Consumer Research, Vol. 21 No. 3, pp. 491-503.
37. Sustainable Packaging Coalition (2011), "Definition of sustainable packaging," available at: http://sustainablepackaging. org/uploads/Documents/Definition%20of%20Sustainable%20Packaging. pdf (accessed March 28, 2014).
38. Teas, R. K. and Agarwal, S. (2000), "The effects of extrinsic product cues on consumer's perceptions of quality, sacrifice and value," Journal of the Academy of Marketing Science, Vol. 28 No. 2, pp. 278-290.
39. Thøgersen, J. (1999), "The ethical consumer. Moral norm and packaging choice," Journal of Consumer Policy, Vol. 22 No. 4, pp. 439-460.
40. Thøgersen, J. (2011), "Green shopping: for selfish reasons or the common good?," American Behavior Scientist, Vol. 55 No. 8, pp. 1052-1076.
41. Thompson, C., Locander, W. and Pollio, H. (1990), "The lived meaning of free choice: an existential-phenomenological description of everyday consumer experiences of contemporary married women," Journal of Consumer Research, Vol. 17 No. 3, pp. 346-361.
42. Thorndike, E. L. (1920), "A constant error on psychological rating," Journal of Applied Psychology, Vol. 4 No. 1, pp. 25-29.
43. Underwood, R. L. and Ozanne, J. L. (1998), "Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging," Journal of Marketing Communications, Vol. 4 No. 4, pp. 207-220.
44. van Birgelen, M., Semeijn, J. and Keicher, M. (2009), "Packaging and proenvironmental consumption behavior: investigating purchase and disposal decisions for beverages," Environment & Behavior, Vol. 41 No. 1, pp. 125-146.
45. van Doorn, J. and Verhoef, P. C. (2011), "Willingness to pay for organic products: differences between virtue and vice foods," International Journal of Research in Marketing, Vol. 28 No. 3, pp. 167-180.
46. Wang, E. S. T. (2013), "The influence of visual packaging design on perceived food product quality, value, and brand preference," International Journal of Retail and Distribution Management, Vol. 41 No. 10, pp. 805-816.
47. Wansink, B. (1996), "Can package size accelerate usage volume?," Journal of Marketing, Vol. 60 No. 3, pp. 1-14.
48. Webster, F. E. (1975), "Determining the characteristics of the socially conscious consumer," Journal of Consumer Research, Vol. 2 No. 3, pp. 188-196.
49. Wells, L., Farley, H. and Armstrong, G. (2007), "The importance of packaging design for own-label food brands," International Journal of Retail and Distribution Management, Vol. 35 No. 8, pp. 677-690.