You taste what you see: Do organic labels bias taste perceptions?

Food Quality and Preference

Volumn 29, Issue 1, 2013, Pages 33-39

  Lee, Wan chen Jenny ^a   Shimizu, Mitsuru ^a   Kniffin, Kevin M ^a   Wansink, Brian ^a  

^a Department of Obstetrics Gynecology   (United States)

Author keywords

Caloric estimations; Dual process models; Health halo effect; Organic food; Willingness to pay (WTP)

Indexed keywords

EID: 84874702966     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2013.01.010     Document Type: Article

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