What makes it green? The role of centrality of green attributes in evaluations of the greenness of products

Journal of Marketing

Volumn 79, Issue 1, 2015, Pages 97-110

  Gershoff, Andrew D ^a   Frels, Judy K ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Categorization; Centrality; Environmental decisions; Green product evaluations; Product attributes

Indexed keywords

EID: 84922011917     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.13.0303     Document Type: Article

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