Which dress do you like? Exploring brides’ online communities

Journal of Global Fashion Marketing

Volumn 2, Issue 3, 2011, Pages 148-160

  Thomas, Jane Boyd ^a   Peters, Cara O ^a  

^a WINTHROP UNIVERSITY   (United States)

Author keywords

Brides; Online communities; Social media; Wedding dress; Word of mouth

Indexed keywords

EID: 84962780237     PISSN: 20932685     EISSN: 23254483     Source Type: Journal    
DOI: 10.1080/20932685.2011.10593093     Document Type: Article

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