An exploratory investigation of the virtual community MySpace.com: What are consumers saying about fashion?

Journal of Fashion Marketing and Management

Volumn 11, Issue 4, 2007, Pages 587-603

  Boyd, Jane Boyd ^a   Peters, Cara Okleshen ^a   Tolson, Holly ^a  

^a WINTHROP UNIVERSITY   (United States)

Author keywords

Brands; Clothing; Communities; Fashion; Internet marketing; Virtual organizations

Indexed keywords

BRANDING; CONSUMER RESEARCH; FASHION; INFORMATION TECHNOLOGY; INTERNET; MARKETING;

EID: 34548800328     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020710824625     Document Type: Article

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