Why do not you read the label? - an integrated framework of consumer label information search

International Journal of Consumer Studies

Volumn 40, Issue 1, 2016, Pages 92-100

  Dörnyei, Krisztina R ^a   Gyulavári, Tamás ^a  

^a Institute of Entrepreneurship and Innovation   (Hungary)

Author keywords

Food label; Framework; Information search; Netnography; Packaging

Indexed keywords

EID: 84954375433     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/ijcs.12218     Document Type: Article

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