Netnography 2.0

Handbook of Qualitative Research Methods in Marketing

Volumn , Issue , 2006, Pages 129-142

  Kozinets, Robert V ^a  

^a YORK UNIVERSITY   (Canada)

Author keywords

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Indexed keywords

EID: 84891001423     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00018     Document Type: Chapter

References (30)

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