What are you dieting for? The role of lay theories in dieters' goal setting

Journal of Consumer Behaviour

Volumn 13, Issue 1, 2014, Pages 50-59

  Beruchashvili, Mariam ^a   Moisio, Risto ^b   Heisley, Deborah D ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892969766     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1457     Document Type: Article

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