Mining messages: Exploring consumer response to consumer- vs. firm-generated ads

Journal of Consumer Behaviour

Volumn 10, Issue 6, 2011, Pages 313-321

  Pehlivan, Ekin ^a   Sarican, Funda ^a   Berthon, Pierre ^a  

^a BENTLEY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84255175434     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.379     Document Type: Article

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