Researching the social Web: marketing information from virtual communities

Marketing Intelligence & Planning

Volumn 20, Issue 6, 2002, Pages 319-326

  Maclaran, Pauline ^a   Catterall, Miriam ^b  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

^b QUEEN'S UNIVERSITY BELFAST   (United Kingdom)

Author keywords

Communications; Community relations; Information; Internet; Marketing

Indexed keywords

EID: 84986144718     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210445374     Document Type: Article

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