An exploration of the influence of food labels on South African consumers' purchasing behaviour

International Journal of Consumer Studies

Volumn 35, Issue 1, 2011, Pages 69-78

  Kempen, Elizabeth ^a   Bosman, Magdalena ^b   Bouwer, Carien ^b   Klein, Riana ^b   van der Merwe, Daleen ^b  

^a UNIVERSITY OF SOUTH AFRICA   (South Africa)

^b NORTH WEST UNIVERSITY   (South Africa)

Author keywords

Consumer decision; Food labelling model; Food labels; Labelling legislation; Purchasing behaviour; South Africa

Indexed keywords

EID: 84867663813     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2010.00928.x     Document Type: Article

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