Social network online communities: Information sources for apparel shopping

Journal of Consumer Marketing

Volumn 29, Issue 6, 2012, Pages 400-411

  Park, Huiju ^a   Cho, Hira ^b  

^a Department of Molecular Biology and Genetics   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Apparel; Brand awareness; Commitment; Communities; Consumer behaviour; Information; Online operations; Shopping; Social networks

Indexed keywords

EID: 84865365353     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761211259214     Document Type: Article

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