Usability perspective on social media sites' adoption in the B2B context

Industrial Marketing Management

Volumn 54, Issue , 2016, Pages 80-91

  Lacka, Ewelina ^a   Chong, Alain ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b The University of Nottingham Ningbo China   (China)

Author keywords

B2B; Social media sites; Technology Acceptance Model; Technology adoption; Usability

Indexed keywords

EID: 84953791734     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2016.01.001     Document Type: Article

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