The effects of national culture values on consumer acceptance of e-commerce: Online shoppers in China

Information and Management

Volumn 46, Issue 5, 2009, Pages 294-301

  Yoon, Cheolho ^a  

^a Mokpo National University   (South Korea)

Author keywords

Cross culture; E commerce; Hofstede; National culture; TAM; Trust

Indexed keywords

CROSS-CULTURE; E-COMMERCE; HOFSTEDE; NATIONAL CULTURE; TAM; TRUST;

EXPOSURE CONTROLS;

ELECTRONIC COMMERCE;

EID: 67651083583     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2009.06.001     Document Type: Article

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