Maximizing buyer-supplier relationships in the Digital Era: Concept and research agenda

Industrial Marketing Management

Volumn 42, Issue 6, 2013, Pages 851-854

  Obal, Michael ^a   Lancioni, Richard A ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

Buyer supplier relationships; Digital Era; IT alignment; Open innovation; Technology adoption

Indexed keywords

EID: 84884588490     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.06.002     Document Type: Article

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