Social media utilization in business-to-business relationships of technology industry firms

Computers in Human Behavior

Volumn 30, Issue , 2014, Pages 606-613

  Jussila, Jari J ^a   Kärkkäinen, Hannu ^a   Aramo Immonen, Heli ^a  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Business to business; Customer interface; Partner interface; Social media; Survey; Technology industry

Indexed keywords

BUSINESS TO BUSINESS; BUSINESS-TO-CONSUMER; CUSTOMER INTERFACES; EMPIRICAL SURVEYS; FINNISH; INDUSTRIAL COMPANIES; SOCIAL MEDIA; TECHNOLOGY INDUSTRY;

SURVEYING; SURVEYS;

INDUSTRY;

EID: 84889097939     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2013.07.047     Document Type: Article

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