Varieties of Social Influence: The Role of Utility and Norms in the Success of a New Communication Medium

Organization Science

Volumn 9, Issue 4, 1998, Pages 437-453

  Kraut, Robert E ^a   Rice, Ronald E ^b   Cool, Colleen ^c   Fish, Robert S ^d  

^a Carnegie Mellon University   (United States)

^b RUTGERS UNIVERSITY   (United States)

^c CITY UNIVERSITY OF NEW YORK   (United States)

^d Matshushita Info Technology Labs   (United States)

Author keywords

Critical Mass; Diffusion of Innovations; Interpersonal Communication; Network Externalities; New Communication Media; Social Influences; Social Networks

Indexed keywords

EID: 0032348846     PISSN: 10477039     EISSN: None     Source Type: Journal    
DOI: 10.1287/orsc.9.4.437     Document Type: Article

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