SCOPUS 정보 검색 플랫폼

Volumn 22, Issue 1, 2003, Pages 40-57

Massively categorical variables: Revealing the information in zip codes

Author keywords

Categorical Variables; Decision Theory; Direct Marketing; Hierarchical Bayes Analysis; Variance Components

Indexed keywords

EID: 0037412968 PISSN: 07322399 EISSN: None Source Type: Journal
DOI: 10.1287/mksc.22.1.40.12847 Document Type: Article

Times cited : (43)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.