Applying organisational capability models to assess the maturity of digital-marketing governance

Journal of Marketing Management

Volumn 26, Issue 3-4, 2010, Pages 187-196

  Chaffey, Dave ^a  

^a Smart Insights (Marketing Intelligence) Limited   (United Kingdom)

Author keywords

Changemanagement; Digitalmarketing; Innovation; Marketing analytics; Marketing strategy

Indexed keywords

EID: 79958096485     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672571003612192     Document Type: Review

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