Benchmarking the use of QR code in mobile promotion: Three studies in Japan

Journal of Advertising Research

Volumn 52, Issue 1, 2012, Pages 102-117

  Okazaki, Shintaro ^a   Li, Hairong ^b   Hirose, Morikazu ^c  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c Tokyo Fuji University   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84863390805     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-52-1-102-117     Document Type: Article

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