Going green: How different advertising appeals impact green consumption behavior

Journal of Business Research

Volumn 68, Issue 12, 2015, Pages 2663-2675

  Yang, Defeng ^a   Lu, Yue ^a   Zhu, Wenting ^b   Su, Chenting ^b  

^a JINAN UNIVERSITY   (China)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Advertising appeals; Benefit association; Green consumption; Identity salience; Public self awareness

Indexed keywords

EID: 84942369112     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.04.004     Document Type: Article

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