Finding the right shade of green: The effect of advertising appeal type on environmentally friendly consumption

Journal of Advertising

Volumn 43, Issue 2, 2014, Pages 128-141

  Green, Todd ^a   Peloza, John ^b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84899478824     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2013.834805     Document Type: Article

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