When do (and don't) normative appeals influence sustainable consumer behaviors

Journal of Marketing

Volumn 77, Issue 2, 2013, Pages 78-95

  White, Katherine ^a   Simpson, Bonnie ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Collective self; Descriptive norms; Individual self; Injunctive norms; Normative appeals; Sustainability

Indexed keywords

EID: 84874644504     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0278     Document Type: Article

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