Can brands move in from the outside how moral identity enhances out-group brand attitudes

Journal of Marketing

Volumn 77, Issue 2, 2013, Pages 96-111

  Choi, Woo Jin ^a   Winterich, Karen Page ^b  

^a University of Seoul   (South Korea)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Brand attitude; Moral identity; Out group; Psychological distance; Reference group

Indexed keywords

EID: 84874614782     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0544     Document Type: Article

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