Overcoming the Liability of Foreignness in International Retailing: A Consumer Perspective

Journal of International Management

Volumn 21, Issue 3, 2015, Pages 200-210

  Maruyama, Masayoshi ^a   Wu, Lihui ^b  

^a KOBE UNIVERSITY   (Japan)

^b ZHENGZHOU UNIVERSITY   (China)

Author keywords

CSR; Discrimination hazards; International retailing; Liability of foreignness

Indexed keywords

EID: 84942020378     PISSN: 10754253     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intman.2015.07.001     Document Type: Article

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