The influence of liability of foreignness on market entry strategies: An illustration of market entry in China

International Marketing Review

Volumn 23, Issue 6, 2006, Pages 636-649

  Chen, Haiyang ^a   Griffith, David A ^b   Hu, Michael Y ^c  

^a WILLIAM PATERSON UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c KENT STATE UNIVERSITY   (United States)

Author keywords

China; Joint ventures; Market entry; Multinational companies

Indexed keywords

EID: 33750005158     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330610712148     Document Type: Article

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