Do CSR actions in retailing really matter for young consumers? A study in France and Norway

Journal of Retailing and Consumer Services

Volumn 21, Issue 1, 2014, Pages 9-17

  Loussaïef, Leïla ^a   Cacho Elizondo, Silvia ^b   Pettersen, Inger Beate ^c   Tobiassen, Anita E ^d  

^a UPS3611   (France)

^b Universidad Panamericana   (Mexico)

^c BERGEN UNIVERSITY COLLEGE   (Norway)

^d BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Brand associations; Brand image; Corporate communication; Corporate Social Responsibility (CSR); France Norway; Retailing

Indexed keywords

CONSUMPTION BEHAVIOR; CORPORATE STRATEGY; MARKETING; RETAILING; YOUNG POPULATION;

FRANCE; NORWAY;

EID: 84888433426     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2013.09.005     Document Type: Article

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