Integrating metacognitive and psychometric decision-making approaches for bank customer loyalty measurement

International Journal of Information Technology and Decision Making

Volumn 15, Issue 4, 2016, Pages 815-837

  Jalali, Marjan S ^a   Ferreira, Fernando A F ^a,b   Ferreira, João J M ^c,d   Meidute Kavaliauskiene, Ieva ^a,e  

^a UNIVERSITY INSTITUTE OF LISBON   (Portugal)

^b UNIVERSITY OF MEMPHIS   (United States)

^c UNIVERSITY OF BEIRA INTERIOR   (Portugal)

^d NECE Research Center in Business Sciences   (Portugal)

^e VILNIUS GEDIMINAS TECHNICAL UNIVERSITY   (Lithuania)

Author keywords

AHP; Bank branch service; bank customer loyalty measurement; cognitive maps; MCDA; Prospect Theory; TODIM

Indexed keywords

EID: 84941897428     PISSN: 02196220     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0219622015500236     Document Type: Article

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