Exploring customers' store loyalty using the means-end chain approach

Journal of Retailing and Consumer Services

Volumn 17, Issue 5, 2010, Pages 395-405

  Lee, Wan I ^a   Chang, Chih Yuan ^b   Liu, Yu Lun ^c  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^b Chicony Department Store   (Taiwan)

^c Taiwan Fire and Marine Insurance Co Ltd   (Taiwan)

Author keywords

Customer involvement; Hierarchical value map; Means end theory; Service quality; Store loyalty

Indexed keywords

BUSINESS SERVICE; CONSUMPTION BEHAVIOR; MARKETING; NUMERICAL MODEL; RETAILING;

EID: 77955174626     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.04.001     Document Type: Article

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