An integrated data mining and behavioral scoring model for analyzing bank customers

Expert Systems with Applications

Volumn 27, Issue 4, 2004, Pages 623-633

  Hsieh, Nan Chen ^a  

^a NATIONAL TAIPEI UNIVERSITY OF NURSING AND HEALTH SCIENCES   (Taiwan)

Author keywords

Association rule; Behavioral scoring model; Customer segmentation; Data mining; Neural network

Indexed keywords

BEHAVIORAL RESEARCH; CUSTOMER SATISFACTION; DATA RECORDING; DATABASE SYSTEMS; FINANCE; MANAGEMENT SCIENCE; MARKETING; NEURAL NETWORKS; STATISTICAL METHODS;

ASSOCIATION RULES; BEHAVIORAL SCORING MODELS; CUSTOMER LOYALTY; CUSTOMER SEGMENTATION;

DATA MINING;

EID: 4544253224     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2004.06.007     Document Type: Article

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