A metacognitive decision making based-framework for bank customer loyalty measurement and management

Technological and Economic Development of Economy

Volumn 21, Issue 2, 2015, Pages 280-300

  Ferreira, Fernando A F ^a,b   Jalali, Marjan S ^a   Meidutė Kavaliauskienė, Ieva ^c   Viana, Bianca A C P ^d  

^a UNIVERSITY INSTITUTE OF LISBON   (Portugal)

^b UNIVERSITY OF MEMPHIS   (United States)

^c VILNIUS GEDIMINAS TECHNICAL UNIVERSITY   (Lithuania)

^d POLYTECHNIC INSTITUTE OF SANTARÉM   (Portugal)

Author keywords

Bank customer loyalty measurement; Cognitive maps; Decision making; MACBETH; Operational research; Sustainable relationship management

Indexed keywords

EID: 84951767522     PISSN: 20294913     EISSN: 20294921     Source Type: Journal    
DOI: 10.3846/20294913.2014.981764     Document Type: Article

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