Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program

Journal of Retailing and Consumer Services

Volumn 16, Issue 5, 2009, Pages 396-406

  Vesel, Patrick ^a   Zabkar, Vesna ^b  

^a doo   (Slovenia)

^b UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Customer loyalty; Customer satisfaction; Loyalty program quality; Personal interaction quality

Indexed keywords

CONSUMPTION BEHAVIOR; MANAGEMENT; PERCEPTION; RETAILING;

CENTRAL EUROPE; EURASIA; EUROPE;

EID: 68149163708     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.05.002     Document Type: Article

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