Why does loyalty-cooperation behavior vary over buyer-seller relationship?

Journal of Business Research

Volumn 68, Issue 11, 2015, Pages 2322-2329

  Wu, Lei Yu ^a   Chen, Po Yuan ^b   Chen, Kuan Yang ^c  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^b NATIONAL DONG HWA UNIVERSITY   (Taiwan)

^c LUNGHWA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Loyalty cooperation behavior; Relationship quality; Specific asset investment; Transaction cost economics

Indexed keywords

EID: 84940888467     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.04.001     Document Type: Article

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