Opportunism in buyer-seller relationships: Some unexplored antecedents

Journal of Business Research

Volumn 68, Issue 3, 2015, Pages 735-742

  Kang, Bohyeon ^a   Jindal, Rupinder P ^b  

^a Kyungpook National University   (South Korea)

^b University of Washington   (United States)

Author keywords

Business to business marketing; Buyer seller relationships; Opportunism; Relationship marketing; Structural equation modeling (SEM); Transaction cost economics

Indexed keywords

EID: 84919835895     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.07.009     Document Type: Article

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