Corporate social performance and consumer-retailer emotional attachment: The moderating role of individual traits

European Journal of Marketing

Volumn 46, Issue 11, 2012, Pages 1559-1580

  Vlachos, Pavlos A ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Altruism; Consumer behaviour; Corporate social performance; Emotional attachment; Esteem enhancement; Market segmentation; Need for activity

Indexed keywords

EID: 84869077968     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211259989     Document Type: Article

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