Corporate social performance and financial-based brand equity

Journal of Product and Brand Management

Volumn 19, Issue 5, 2010, Pages 335-345

  Wang, Hui Ming Deanna ^a  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

Brand equity; Brand management; Business performance; Corporate social responsibility; Stakeholder analysis

Indexed keywords

EID: 77956167054     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011068577     Document Type: Article

References (66)

1. Aaker, D.A. and Jacobson, R. (1994), "The financial information content of perceived quality" in Journal of Marketing Research, Vol. 31, pp. 191-201.
2. Aaker, D.A. and Joachimsthaler, E. (2000), Brand Leadership, The Free Press, New York, NY.
3. Adams, M. and Hardwick, P. (1998), "An analysis of corporate donations: United Kingdom evidence" in Journal of Management Studies, Vol. 35, No. 5, pp. 641-54.
4. Aiken, L.S. and West, S.G. (1991), Multiple Regression: Testing and Interpreting Interactions, Sage Publication, Newbury Park, CA.
5. Ailawadi, K.L., Lehmann, D.R. and Neslin, S.A. (2003), "Revenue premium as an outcome measure of brand equity" in Journal of Marketing, Vol. 67, No. 4, pp. 1-17.
6. Barnett, M. (2007), "Stakeholder influence capacity and the variability of financial returns to corporate social responsibility" in Academy of Management Review, Vol. 32, No. 3, pp. 794-816.
7. Barth, M.E., Clement, M.B., Foster, G. and Kaszink, R. (1998), "Brand values and capital market valuation" in Review of Accounting Studies, Vol. 3, pp. 41-68.
8. Becker-Olsen, K.L., Cudmore, A. and Hill, R.P. (2005), "The impact of perceived corporate responsibility on consumer behavior" in Journal of Business Research, Vol. 59, pp. 46-53.
9. Bertels, S. and Peloza, J. (2008), "Running just to stand still? Managing CSR reputation in an era of ratcheting expectations" in Corporate Reputation Review, Vol. 11, No. 1, pp. 56-72.
10. Bhattacharya, C.B. and Sen, S. (2004), "Doing better at doing good: when, why and how consumers respond to corporate social initiatives" in California Management Review, Vol. 47, No. 1, pp. 9-24.
11. Bhattacharya, C.B., Sen, S. and Korschun, D. (2008), "Using corporate social responsibility to win the war for talent" in Sloan Management Review, Vol. 49, No. 2, pp. 37-44.
12. Bowen, F. (2007), "Corporate social strategy: competing views from two theories of the firm" in Journal of Business Ethics, Vol. 75, pp. 91-113.
13. Brady, A.K. (2003), "How to generate sustainable brand value from responsibility" in Journal of Brand Management, Vol. 10, Nos 4/5, pp. 279-89.
14. Brown, T.J. and Dacin, P.A. (1997), "The company and the product: corporate associations and consumer product response" in Journal of Marketing, Vol. 61, pp. 68-84.
15. Chu, S. and Keh, H.T. (2006), "Brand value creation: analysis of the interbrand-business week brand value ratings" in Marketing Letters, Vol. 17, pp. 323-31.
16. (The) Economist (2008), "Just good business", The Economist, 17 January.
17. Erdem, T. and Swait, J. (1998), "Brand equity as a signaling phenomenon" in Journal of Consumer Psychology, Vol. 7, No. 2, pp. 131-57.
18. Ettenson, R. and Knowles, J. (2008), "Don't confuse reputation with brand" in Sloan Management Review, Vol. 49, No. 2, pp. 19-21.
19. Fombrun, C. (1996), Reputation: Realizing from Corporate Image, Harvard Business School Press, Cambridge, MA.
20. Fombrun, C.J. and Shanley, M. (1990), "What's in a name? Reputation building and corporate strategy" in Academy of Management Journal, Vol. 33, No. 2, pp. 233-58.
21. Godfrey, P.C. (2005), "The relationship between philanthropy and shareholder wealth: a risk management perspective" in Academy of Management Review, Vol. 30, No. 4, pp. 777-98.
22. Godfrey, P.C., Merrill, C.B. and Hansen, J.M. (2009), "The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypotheses" in Strategic Management Journal, Vol. 30, pp. 425-45.
23. Hoeffler, S. and Keller, K.L. (2002), "Building brand equity through corporate societal marketing" in Journal of Public Policy and Marketing, Vol. 21, No. 1, pp. 78-89.
24. Kampf, C. (2007), "Corporate social responsibility. WalMart, Maersk, and the cultural bounds of representation in corporate web sites" in Corporate Communications: An International Journal, Vol. 12, No. 1, pp. 41-57.
25. Keller, K.L. (1993), "Conceptualizing, measuring, and managing customer-based brand equity" in Journal of Marketing, Vol. 57, No. 1, pp. 1-22.
26. Keller, K.L. and Lehmann, D.R. (2003), "The brand value chain: optimizing strategic and financial brand performance" in Marketing Management, May/June, pp. 26-31.
27. Keller, K.L. and Lehmann, D.R. (2006), "Brands and branding: research findings and future priorities" in Marketing Science, Vol. 25, No. 6, pp. 740-59.
28. Keller, K.L., Sternthal, B. and Tybout, A. (2002), "Three questions you need to ask about your brand" in Harvard Business Review, Vol. 80, No. 9, pp. 80-6.
29. Kerin, R.A. and Sethuraman, R. (1998), "Exploring the brand value-shareholder value nexus for consumer goods companies" in Journal of Academy of Marketing Science, Vol. 26, No. 4, pp. 260-73.
30. Listen-Heyes, C. and Ceton, G. (2008), "An investigation of real versus perceived CSP in S&P 500 Firms" in Journal of Business Ethics, Vol. 89, No. 2, pp. 283-96.
31. Luo, X. and Bhattacharya, C.B. (2006), "Corporate social responsibility, customer satisfaction, and market value" in Journal of Marketing, Vol. 70, pp. 1-18.
32. Luo, X. and Bhattacharya, C.B. (2009), "The debate over doing good: corporate social performance, strategic marketing levers and firm-idiosyncratic risks" in Journal of Marketing, Vol. 73, No. 6, pp. 198-213.
33. McGuire, J., Sundgren, A. and Schneeweis, T. (1988), "Corporate social responsibility and firm financial performance" in Academy of Management Journal, Vol. 31, No. 4, pp. 854-72.
34. McWilliams, A. and Siegel, D. (2000), "Corporate social responsibility and financial performance: correlation or misspecification" in Strategic Management Journal, Vol. 21, No. 5, pp. 603-9.
35. Madden, T.J., Fehle, F. and Fournier, S. (2006), "Brands matter: an empirical demonstration of the creation of shareholder value through branding" in Journal of Academy of Marketing Science, Vol. 34, No. 2, pp. 224-35.
36. Maignan, I. (2001), "Consumers' perceptions of corporate social responsibilities: a cross-cultural comparison" in Journal of Business Ethics, Vol. 30, No. 1, pp. 57-72.
37. Maignan, I. and Ferrell, O.C. (2004), "Corporate social responsibility and marketing: an integrative framework" in Journal of Academy of Marketing Science, Vol. 32, No. 1, pp. 3-19.
38. Marketing Week (2007), "Analysis: Coke's CSR focus: better late than never", Marketing Week, 22 November, No. 9.
39. Middlemiss, N. (2003), "Authentic not cosmetic: CSR as brand enhancement" in Journal of Brand Management, Vol. 10, Nos 4/5, pp. 353-61.
40. Mizik, N. and Jacobson, R. (2008), "The information content of brand attributes" in Journal of Marketing Research, Vol. 45, No. 1, pp. 15-32.
41. Montgomery, C.A. and Wernerfelt, B. (1992), "Risk reduction and umbrella branding" in Journal of Business, Vol. 65, pp. 31-50.
42. Mueller, M., dos Santos, V.G. and Seuring, D. (2009), "The contribution of environmental and social standards towards ensuring legitimacy in supply chain governance" in Journal of Business Ethics, Vol. 89, No. 4, pp. 509-23.
43. Nidumolu, R., Prahalad, C.K. and Rangaswami, M.R. (2009), "Why sustainability is now the key driver of innovation" in Harvard Business Review, September, pp. 57-64.
44. Orlitzky, M. (2001), "Does firm size confound the relationship between corporate social performance and firm financial performance?" in Journal of Business Ethics, Vol. 33, No. 2, pp. 167-80.
45. Orlitzky, M., Schmidt, F.L. and Rynes, S. (2003), "Corporate social and financial performance: a meta analysis" in Organization Studies, Vol. 24, No. 3, pp. 403-41.
46. Page, G. and Fearn, H. (2005), "Corporate reputation: what do consumers really care about?" in Journal of Advertising Research, September, pp. 303-13.
47. Podnar, K. and Golob, U. (2007), "CSR expectations: the focus of corporate marketing" in Corporate Communications: An International Journal, Vol. 12, No. 4, pp. 326-40.
48. Polonsky, M. and Jevons, C. (2009), "Global branding and strategic CSR: an overview of three types of complexity" in International Marketing Review, Vol. 26, No. 3, pp. 327-47.
49. Riahi-Belkaoui, R. and Pavlik, E.L. (1992), Accounting For Corporate Corporation, Quorum Books, Westport, CT.
50. Sabate, J.M. and Puente, E. (2003), "Empirical analysis of the relationship between corporate reputation and financial performance" in Corporate Reputation Review, Vol. 6, No. 2, pp. 161-77.
51. Seifert, B., Morris, S.A. and Bartkus, B.R. (2003), "Comparing big givers and small givers: financial correlates of corporate philanthropy" in Journal of Business Ethics, Vol. 45, pp. 195-211.
52. Sen, S. and Bhattacharya, C.B. (2001), "Does doing good always lead to doing better? Consumer reactions to corporate social responsibility" in Journal of Marketing Research, Vol., Vol. 38, pp. 225-44.
53. Sen, S., Bhattacharya, C.B. and Korschun, D. (2006), "The role of corporate social responsibility in strengthening multiple stakeholder relationships: a field experiment" in Journal of Academy of Marketing Science, Vol. 34, No. 2, pp. 158-66.
54. Simmons, C.J. and Becker-Olsen, K.L. (2006), "Achieving marketing objectives through social sponsorships" in Journal of Marketing, Vol. 70, pp. 154-69.
55. Sinapuelas, I.C. and Sisodiya, S. (2010), "Do line extensions influence parent brand equity? An investigation of supermarket packaged goods" in Journal of Product and Brand Management, Vol. 19, No. 1, pp. 18-26.
56. Smith, N.C. (2009), "Bounded goodness: marketing implications of Drucker on corporate social responsibility" in Journal of Academy of Marketing Science, Vol. 37, pp. 73-84.
57. Srinivasan, S. and Hanssens, D.M. (2009), "Marketing and firm value: metrics, methods, findings, and future directions" in Journal of Marketing Research, Vol. 46, No. 3, pp. 293-312.
58. Srivastava, R.K., Shervani, T.A. and Fahey, L. (1998), "Market-based assets and shareholder value: a framework for analysis" in Journal of Marketing, Vol. 62, No. 1, pp. 2-18.
59. Tolba, A.H. and Hassan, S.S. (2009), "Linking customer-based brand equity with brand market performance: a managerial approach" in Journal of Product and Brand Management, Vol. 18, No. 5, pp. 356-66.
60. Turban, D.B. and Greening, D.W. (1997), "Corporate social performance and organizational attractiveness to prospective employees" in Academy of Management Journal, Vol. 40, No. 3, pp. 658-72.
61. Udayasankar, K. (2008), "Corporate social responsibility and firm size" in Journal of Business Ethics, Vol. 83, pp. 167-75.
62. Waddock, S.A. and Graves, S.B. (1997), "The corporate social performance-financial performance link" in Strategic Management Journal, Vol. 18, No. 4, pp. 303-19.
63. Waddock, S.A. and Smith, N. (2000), "Relationships: the real challenge of corporate global citizenship" in Business Society Review, Vol. 105, No. 1, pp. 47-62.
64. Wang, Y., Kandampully, J.A., Lo, H. and Shi, G. (2006), "The roles of brand equity and corporate reputation in CRM: a Chinese study" in Corporate Reputation Review, Vol. 9, No. 3, pp. 179-97.
65. Wernerfelt, B. (1988), "Umbrella branding as a signal of new product quality: an example of signaling by posting a bond" in Rand Journal of Economics, Vol. 19, No. 3, pp. 458-64.
66. Werther, W.B. and Chandler, D. (2005), "Strategic corporate social responsibility as global brand insurance" in Business Horizons, Vol. 48, pp. 317-24.