Examining the differential effects of social and economic rewards in a hotel loyalty program

International Journal of Hospitality Management

Volumn 49, Issue , 2015, Pages 17-27

  Lee, Jin Soo ^a   Tsang, Nelson ^a   Pan, Steve ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Economic and social rewards; Hotel loyalty program; Relational behaviors; Relationship marketing investments (RMI); Scenario based survey

Indexed keywords

EID: 84930198730     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2015.05.003     Document Type: Article

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