Consequences of customer loyalty to the loyalty program and to the company

Journal of the Academy of Marketing Science

Volumn 40, Issue 5, 2012, Pages 625-638

  Evanschitzky, Heiner ^a   Ramaseshan, B ^b   Woisetschläger, David M ^c   Richelsen, Verena ^d   Blut, Markus ^e   Backhaus, Christof ^c  

^a ASTON UNIVERSITY   (United Kingdom)

^b CURTIN UNIVERSITY   (Australia)

^c TECHNICAL UNIVERSITY OF BRAUNSCHWEIG   (Germany)

^d WESTPHALIAN UNIVERSITY OF APPLIED SCIENCES   (Germany)

^e TU DORTMUND UNIVERSITY   (Germany)

Author keywords

Behavioral consequences; Company loyalty; Intention; Preference; Program loyalty

Indexed keywords

EID: 84864416942     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0272-3     Document Type: Article

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