Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments

Journal of Business Research

Volumn 67, Issue 3, 2014, Pages 361-368

  Noble, Stephanie M ^a   Esmark, Carol L ^a   Noble, Charles H ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Accumulation programs; Controlling policy; Instant programs; Loyalty programs; Redemption policy; Social economic rewards

Indexed keywords

EID: 84890559081     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.01.002     Document Type: Article

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