How online social interactions affect consumers' impulse purchase on group shopping websites?

Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014

Volumn , Issue , 2014, Pages

  Zhang, Kem Z K ^a   Hu, Bing ^a   Zhao, Sesia J ^b  

^a UNIVERSITY OF SCIENCE AND TECHNOLOGY OF CHINA   (China)

^b ANHUI UNIVERSITY   (China)

Author keywords

Electronic word of mouth; Group shopping; Impulse purchase; Observational learning; Social interactions

Indexed keywords

CONSUMER BEHAVIOR; ELECTRONIC COMMERCE; SALES; SOCIAL NETWORKING (ONLINE); SOCIAL SCIENCES; WEBSITES;

ELECTRONIC WORD OF MOUTHS; GROUP SHOPPING; IMPULSE PURCHASE; OBSERVATIONAL LEARNING; SOCIAL INTERACTIONS;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84928602965     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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