eWOM overload and its effect on consumer behavioral intention depending on consumer involvement

Electronic Commerce Research and Applications

Volumn 7, Issue 4, 2008, Pages 386-398

  Park, Do Hyung ^a   Lee, Jumin ^b  

^a LG Electronics Inc   (South Korea)

^b Kyung Hee Cyber University   (South Korea)

Author keywords

Elaboration likelihood model; Electronic word of mouth; Information overload; Involvement; Online consumer review

Indexed keywords

ELABORATION LIKELIHOOD MODEL; ELECTRONIC WORD-OF-MOUTH; INFORMATION OVERLOAD; INVOLVEMENT; ONLINE CONSUMER REVIEW;

ELECTRONIC COMMERCE;

EID: 56649088084     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2007.11.004     Document Type: Article

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