The impact of observational learning and electronic word of mouth on consumer purchase decisions: The moderating role of consumer expertise and consumer involvement

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2012, Pages 3228-3237

  Cheung, Christy M K ^a   Xiao, Bo ^b   Liu, Ivy L B ^c  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Consumer expertise; Consumer involvement; Consumer purchase decisions; Electronic word of mouth; Observational learning; Online social interaction

Indexed keywords

AIRCRAFT MANUFACTURE; COMMERCE; MARKETING; PURCHASING; SALES; SOCIAL NETWORKING (ONLINE); SOCIAL SCIENCES;

CONSUMER EXPERTISE; CONSUMER INVOLVEMENT; CONSUMER PURCHASE; ELECTRONIC WORD OF MOUTHS; OBSERVATIONAL LEARNING; SOCIAL INTERACTIONS;

E-LEARNING;

EID: 84857948991     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2012.570     Document Type: Conference Paper

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