Herd behavior in purchasing books online

Computers in Human Behavior

Volumn 24, Issue 5, 2008, Pages 1977-1992

  Chen, Yi Fen ^a  

^a CHUNG YUAN CHRISTIAN UNIVERSITY   (Taiwan)

Author keywords

Herd behavior; Informational influence; Internet bookstore

Indexed keywords

COMPUTER NETWORKS; DECISION MAKING; ELECTRONIC COMMERCE; INFORMATION TECHNOLOGY; INTERNET; PROBLEM SOLVING; SALES; WORLD WIDE WEB;

CASCADES (CO); CONSUMER CHOICES; ELSEVIER (CO); EXPERIMENTAL RESULTS; HERD BEHAVIORS; ONLINE BOOK; PRODUCT QUALITIES; RECOMMENDER SYSTEMS; RELATIVE EFFECTIVENESS; SALES VOLUMES; SOCIAL INFLUENCES; WEB SITE;

MARKETING;

EID: 45549093838     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2007.08.004     Document Type: Article

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