Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs

Journal of Service Research

Volumn 18, Issue 2, 2015, Pages 210-228

  Eggert, Andreas ^a,b   Steinhoff, Lena ^a   Garnefeld, Ina ^c  

^a UNIVERSITY OF PADERBORN   (Germany)

^b NEWCASTLE UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^c UNIVERSITY OF WUPPERTAL   (Germany)

Author keywords

Experimental research; Gratitude; Loyalty programs; Qualitative research; Skepticism; Survey research

Indexed keywords

EID: 84927659890     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670514566797     Document Type: Article

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