Getting a discount or sharing the cost: The influence of regulatory fit on consumer response to service pricing schemes

Journal of Service Research

Volumn 13, Issue 2, 2010, Pages 153-167

  Daryanto, Ahmad ^a   de Ruyter, Ko ^b   Wetzels, Martin ^b  

^a NORTHUMBRIA UNIVERSITY   (United Kingdom)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Framing; Insurance decisions; Regulatory fit; Service pricing

Indexed keywords

EID: 77952501239     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670509351566     Document Type: Article

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